I really enjoyed viewing all the different websites looking
for answers to the questions. I found some really good websites that I felt
captured the viewer. The first website I want to discuss is the Apple.com
website. I felt the website really captured Apples desire to show compassion
for AIDS victims. The big red apple set in the center of the page almost forced
me as a viewer to look and read further. It is a simple website and is not
cluttered. There is a nice contrast between the red apple in the center and the
unusual glass building in the back ground. As I looked at the webpage I felt
that my eyes were steered to the center of the page. The developers did a
wonderful job putting the webpage together. I also believe the developer used a
very common font so as to not take away from the prominent apple.
The second website I wanted to discuss is the Duracell
PowerForward website. I loved this website! It is very powerful and definitely
shows that Duracell is prepared for any tragedy. The picture used of the
Duracell truck sends a message of strength. The words
“READY>RELIEF>RESTORE>” also send a message that equals and balances
with the picture of the Duracell truck. This website is done very well. There
is also a nice contrast with the destruction shown on both sides of the
webpage.
Both of these examples worked and the developers certainly
accomplished the goal of the campaigns.
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