Lately I tend to lean more towards
noteworthy news sources. The likelihood
of finding a bad headline is not large.
This week I noticed a few interesting headlines that I really
liked. One that caught my eye was
“Taylor Swift is everything to the music industry.” This headline was reported by CNN Money. I thought this headline was great because it
caught my attention (being a music lover) and wanted me to know why. One headline that I found incredibly dull
read “City Council Action Letter, Thursday November 6, 2014.” I felt like this headline lacked the luster
and gravitational pull that headlines require.
When
looking at headlines you must determine what is going to grab the most
attention. I think a lot of people have
a hard time with this or tend to highlight the wrong information. Although I am not a huge basketball fan (more
of a hockey man myself), I did read and watch highlights of a Jazz game because
of one headline: “Jazz beat Cavs on Hayward’s
Jumper at Buzzer.” This made me want to
see the highlights right away. I think
understanding the power of headlines is the key to getting anyone to read your
work.
My editing
mistake this week just flat out made me laugh.
I think when you are trying to get a message as necessary as not smoking
out there, you need to verify that you spell it correctly. The funny thing is that the editing on this
would have literally taken ten seconds.
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