As observant as I always am, I had no idea there were
different kinds of leads. I thought a lead was a lead was a lead. There’s more
than one kind. My favorite though, is an anecdotal lead. This is essentially a
story within a story. It starts out small then increases the scope of the story
to illustrate the main point. For example, if writing a story on a farming
program that helps feed the homeless, an anecdotal lead would probably start
with a story about one individual farmer. This type of lead helps guide the
reader to the main point without a neon sign that says “This is my main point!”
A lead
shouldn't be a repeat of the headline, as who wants to read a headline and read
the same thing in the lead? No one.
Editing
Tip of the Week- A passive-aggressive note on the ladies bathroom read “If need
you a bath, use “water”, not perfume.”
I could
not help myself and posted this under it- “If you need emphasis, use italics, not “quotation marks”.
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