Sexism: Not only have these pitiable women been rejected for a "stewardess" position, they have been judged solely by their appearance. The airline claims to take other factors into account, but we really all know better.
Heterosexism: The advertisements of bygone days are rife with the assumption everyone wants to have the perfect suburban Dick and Jane family lifestyle. White bread and a groovy sandwich will land her the perfect man to start a family.
Racism: This sink advertisement implies only white folks can afford, and possible even deserve, to have such luxurious amenities as this lovely sink.
Ageism: This one goes without saying. "Old bags" certainly won't be purchasing any of these old bags.
Able-Bodiedism: In a quick scanning over of any references to those with disabilities in vintage advertising, I wasn't shocked at its absence. Too taboo to touch for selling stuff I suppose. The only things I came across were that halitosis and body odor were a formidable "handicap" for pleasing your man, and even beautiful women would be a spinster if they didn't address the problem. A different search yielded this gem that I think goes without saying how derogatory it could be construed.
Wow, you found some good ones! It's amazing what people will come up with, and have the audacity to publish!
ReplyDeleteGreat post! And I absolutely love Pinterest! I think that images say so much and then when you add words to these images, the messages that are portrayed can come across has pretty discriminatory!
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