My favorite headline rule by and far was to emphasize the
message, not the messenger. I thought that who said it was usually more
important than what was said, but not in the world of headlines, so it seems.
For the sake of informing the people, I can see why the actual message holds
more weight than who was quoted to say it.
For
example, in my hometown, they ran a page of the death of a young policeman on
the job. A quote was used to reflect his character. The person who said the
quote was in fact his captain, but the story wasn't about the captain, it was
about what he said regarding the character of an officer.
Editing
Tip of the Week- I found this gem in my inbox this morning. Apparently, there’s
a “ho” making apple butter. Really, it should read “homemade”, but I’m not
judging. Just laughing.
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